Watch: Social Media for Fisheries Advocacy

Social media for fisheries advocacy

In the first of a new series of deeper dives into topics related to fisheries advocacy, on February 1, 2024, the Marine Fish Conservation Network shined a light on the complicated social-media landscape for communicators in the fisheries world.

This wide-ranging discussion, hosted by Network Digital Consultant Colin Delany with color commentary from Network Deputy Director Tom Sadler, covered the ways organizations and activists can use Facebook, Twitter/X, Instagram, TikTok and other platforms in their work this year. Topics included:

  • Should you stay on Twitter/X?
  • Are any of its competitors worth your time?
  • What’s working (and not working) on Facebook these days?
  • What different approaches to Facebook strategies can organizations adopt?
  • What the heck is TikTok, and should you care?
  • Why do I see all these ads, and should my organization run our own?
  • What does the social-media landscape look like over the next year and beyond?
  • And much more.

Presenter Colin Delany has spent more than 25 years working with nonprofits, advocacy organizations, and political organizations to help them use digital tools to change the world. The founder of and a columnist for, he is a popular speaker and trainer on a variety of topics related to digital politics and advocacy. He can be reached at

Tom Sadler is the Network’s Deputy Director and has an extensive background in advocacy and journalism, plus a passion for oceans and fly-fishing.

This Deeper Dive is an extension of the Marine Fish Conservation Network’s Waterside Chat series, which connects people who depend on healthy oceans and fisheries with the issues that directly affect them and their communities. In each episode, Tom Sadler talks with different guests about ocean policy and fisheries management topics. He engages them in genuine and thoughtful conversations about what policy decisions mean for people’s livelihoods, communities, recreation, and coastal ways of life.

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