In June and July of 2024, expert video storyteller Jo Knight delivered a two-part, in-depth overview of how to shoot advocacy video for members of the Marine Fish Conservation Network. In the training, Jo demonstrated why video a powerful tool for persuasion and mobilization, explored ways to tell a story with B-roll, gave advice on shot framing, and much more.
Part One covered:
- Why you should consider incorporating video into your communications strategy
- The benefits of using video to boost your online presence
- The most important things to pay attention to when shooting video (i.e. the things that are hardest to fix in post production)
- The basics of shooting formal and informal interviews, and how to get your message across
- Tips for making your videos look more professional, whether they’re shot on a phone or a dedicated video camera
Part Two covered:
- Why you should think about recording footage on a regular basis
- How B-roll can help you tell your story without narration
- How sound can make your videos come alive
- The basics of shot variety and composition
- Why focus is the one thing you can’t really fix in post production
- More tips and tricks for improving your video shooting skills
Watch the videos below! Or, watch other Network Deeper Dives and Waterside Chats and join our email list to learn about future events.
